Implications for Design

• Semantic Field Models (Stone and Dennis, 2011)
  • Linguistic Aspect - like LSA
  • Display Apect - Gestalt
  • We use grouping and text to guide eyes
  • Not read everything
    
  • Create with edges or implied edges
    • Need contrast for edges
    • Or imply edges
    • Grouping can work as well
  • Find web page that illustrates or violates these principles? Why?
• Discussion: how might these impact surveys? Experiments on Web?
  • Be consistent across pages
  • It would be good to have web page standards for design like early days of Mac
• Remaining Questions:
  • How do desktop and mobile applications differ?
  • How might touch screens impact thes findings?
  • What are the important features to draw eyes on web pages?
  • Role of font size?

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