Subliminal Perception as a Sensory Psychologist Sees It

John H. Krantz, Hanover College

Sections

• Outline
• Background
• Measuring
• What is it?
• Confusion
• Visual System
• Evidence
• Conclusion
• References

Hanover College
Psychology Department

Using the Media

What is Subliminal Perception

• Possible Similar/Related/Alternative Concepts

  • Greenwald et al. (1995)

• Unconscious
• Unattended
  • e.g. Cocktail Party Phenomenon
• Automatic
• Procedural
• Implicit

• Measuring Subliminal Perception

John H. Krantz, Ph.D. Hanover College, krantzj@hanover.edu