Subliminal Perception as a Sensory Psychologist Sees It

John H. Krantz, Hanover College

Sections

• Outline
• Background
• Measuring
• What is it?
• Confusion
• Visual System
• Evidence
• Conclusion
• References

Hanover College
Psychology Department

Using the Media

Background

• Not a typical sensation & perception topic: e.g., not even mentioned in the Blackwell Handbook of Sensation & Perception (Goldstein, 2001)
• Subliminal perception has been studied for long time
  • sub = below
  • limen = threshold
• Let us start with the concept of the threshold
  • Thresholds

John H. Krantz, Ph.D. Hanover College, krantzj@hanover.edu