Subliminal Perception as a Sensory Psychologist Sees It

John H. Krantz, Hanover College

Sections

• Outline
• Background
• Measuring
• What is it?
• Confusion
• Visual System
• Evidence
• Conclusion
• References

Hanover College
Psychology Department

Using the Media

Outline

• Background
• Measuring Subliminal Perception
• What is Subliminal Perception
• Confusion within the Concept
• View from/of the Visual System
• Visual System Architecture and Subliminal Perception
• Conclusion

John H. Krantz, Ph.D. Hanover College, krantzj@hanover.edu