Decision Making - 4
Decision Making - 4
- Hypothesis Formation and Testing (continued).
- The Availability Hueristic:
- A hypothesis easily remembered (available) is given greater weight in decition making.
- Avaiability is driven by factors other than data.
- Salience and recency can affect availability.
- Confimation Bias:
- in testing hypotheses, we give greater weight to confirming than disconfirming evidence.
- We tend to ingore missing evidence.